Marketing. Dating. Interviewing. Whatever it is, you want to be impressive. Here are three tips to help you succeed:
People love to talk. You may be one of these people. Don’t bore them to tears: if you ramble, they’ll scramble. In marketing, we call this market research. How do you know what your audience needs if you’re not listening? In an interview, this is being prepared. You’ve done your research, you’re now asking in-depth and followup questions. You’re showing interest. And in dating, that same interest is EVERYTHING. Especially if you’re online dating: get off the site and save all the questions for a fun & informative 1st date.
If you seem interested in them, they’ll want to ask you questions and you’ll get your turn to talk. Remember it’s a conversation, not a monologue.
This is the key to social media marketing: let others do your marketing for you. If you create great content, people will want to share it. (Same goes for terrible content, so be careful). How does this work in interviewing and dating? Be the great content. And then tell your friends to get you trending. Have them talk you up. Be somebody that the interviewer has to meet. Ask a friend to talk you up to their super cute cousin. But be careful, you’re asking people to vouch for you. Which brings me to tip #3.
Look, you can’t win them all. He won’t look anything like his profile picture. The position was filled by the boss’s son. Your marketing just missed the mark. Whatever happens, be cool. You never know when you’re going to see this person again. Most of the time, it has nothing to do with you. At the very least, get LinkedIn. Maybe you’ll see another position that is better suited for you, and then you’ll want to make sure you didn’t burn that bridge. Or, someday, you might find yourself dating somebody awesome, just to find out they’re the roommate of the guy who never called you back. Keep your dignity, say hello and look at your current, much cuter date. Chances are the old one will simply say, “she’s great, I don’t remember why it didn’t work.” And in marketing, unless you’re a funeral home, you’ll always have another chance. So keep it classy.